If you're a startup or small business with a low marketing budget, then read these below marketing tactics to promote your brand and products among your target customers without burdening your wallet. All these below promotional methods are proven and highly effective to acquire new customers and improve brand awareness in a short time.

1.Launch a new website

Whether you're a B2C or B2B, having a website helps you to sell more products and services online. In this digital era, more people are using online platforms to purchase and research their favorite products. When you have a website, you can easily connect with your target audience and increase brand awareness. The benefits of owning a website are many, it acts as a powerful platform to do business online. If you lack knowledge in web development, then hire us, to create a powerful and robust website with our affordable web development services.

2. Start a business blog

Blogging regularly improves your website SEO and helps to rank your web pages on top of search engines like Google and Bing. When your blog posts rank higher on SERP, it attracts more free traffic to your website, then you can convert them into paying customers by promoting your products to them. SaaS businesses like Ahrefs and Buffer used this blogging strategy to acquire thousands of customers during their initial period.

3. Submit your business on Google My Business

Listing your business on Google My Business helps your target customers discover your brand on Google search engine and Maps. Every month billions of searches are conducted on Google, when people search your brand, products, or services on Google, your company business profile will get a chance to appear on top of the search results. This helps to generate new leads and increase conversions without spending hefty amounts on marketing.

4. List your business on major directories

Other than Google My Business, there are some popular niche and local directories that you can use to list your business profile. Some of the popular directory websites include Yelp, Bing places, Yahoo local, Foursquare, and Yellowpages. Some major niche directories include TripAdvisor for tour operators and restaurant businesses and Zomato for restaurant businesses. Claiming or listing your business on these major directories will skyrocket your online brand presence and help to meet your customers.

5. Promote Your business on social media channels

From small businesses to enterprises, more brands are using social media platforms to build relationships with their target audience and gain new customers. For example, top sports brand Nike has more than 148M followers on Instagram where they applied clever marketing strategies to improve their brand loyalty and authority through Instagram. Some major social media platforms that yield great results are Facebook, Instagram, LinkedIn, Twitter, Pinterest, Reddit & Quora. If you don't have social media handles yet, then go and sign up now to reach your target audience and promote your brand.

6. Optimize Your Website for search engines

Owning a website doesn't mean you can get new customers and improve your sales volume. You have to optimize your web and landing pages for search engines to drive more traffic to your website. The visitors that come from search engines are highly targeted and boost your website conversion rate. If you have a low marketing budget, then do SEO for your website to get tons of free visitors and convert them into buyers. You can also hire us, to do SEO for your website and rank higher on Google.

7. Cold pitching

Cold pitching is the most effective marketing strategy that businesses are using to promote their products and acquire new clients through emails without spending more dollars. All you need is an email database which is a collection of email addresses of your target customers. You can find these email addresses by researching on  Google, LinkedIn, Twitter, or using email finder tools like Hunter, Clearbit, Snov, etc. In cold pitching, you propose or pitch your products and services to your prospects through email where you get an opportunity to convert them into a buyer.