8 Best SEO Tools For Small Businesses & Marketers

Tags :seo, digital marketing
Smart Salez blogs


Ranking websites on top of search engines and driving massive amounts of organic traffic is a major goal for any online business and digital marketers. To achieve these goals, we listed 8 important SEO tools that take your business to new heights.

 

From driving traffic and content marketing to PPC campaigns, you can use these SEO tools in many ways to ignite your business online and to improve your online visibility.


1.SEMrush

SEMrush is your one-stop solution to get all SEO features in one place. From keyword to competitor research, it helps you to uncover important metrics to grow your business online.

 

It's a great companion for digital marketers, brands, bloggers, and agencies. This all-in-one SEO tool is used by the world's big brands like Tesla, Walmart, Nike, IBM, and Apple.

 

It's a highly recommended tool for marketers to run effective Search engine marketing campaigns, create highly targeted content marketing strategies, and find revenue-driving keywords for your business.

 

Main features include domain analysis, keyword research, uncovering keyword CPC, backlink checking, keyword rank tracking, SEO audit, and competitor analysis to unleash their top ranking keywords.

2. Google Search Console

This tool from Google is highly useful for monitoring your website performance on Google search results. It also helps you to find and solve technical issues on your websites like crawling errors and mobile usability issues. 

 

The major use of Google Search Console is to track the number of impressions, clicks, click-through rates (CTR), and identifying queries that get clicks to your page.

3. Ahrefs

Ahrefs is the best alternative for SEMrush, like SEMrush it has a lot of core SEO features that make your content marketing and PPC campaigns easy. It displays more accurate data and metrics compared to most other SEO tools.

 

It allows marketers and webmasters to conduct keyword research on major platforms like Google, Bing, YouTube, and Amazon. With Ahrefs, you can do an SEO audit for your website which helps you to find and rectify SEO errors that negatively impact your website's performance.

4. Google Analytics

Google Analytics is the most powerful marketing and SEO tool for marketers and online businesses. There are plenty of ways you can use this tool to unlock rapid growth for your business in terms of both traffic and revenue.

 

Apart from traffic and audience reports, other benefits of this tool include setting marketing goals, tracking conversion rates, monitoring the performance of your email and advertising campaigns, and understanding your audience's interests and behaviors.

 

With their precious data and insights, you can also make better business decisions and unleash more revenue opportunities. Important metrics that you can track using Google Analytics are tracking the number of website visitors, bounce rate, audience demographics, traffic sources, session duration, ad campaigns, etc.

5. Moz

This SEO tool has similar features to its competitors Ahrefs and SEMrush. If your goal is to increase your search engine rankings and traffic, then Moz helps you to accomplish all these goals with their more accurate and diverse keywords data.

 

With Moz, you can track the ranking of your keywords on 100+ search engines and also conduct a website audit to gather SEO reports for your website.

 

They also offer local SEO and reputation management tools which help brands to increase their online presence, manage their listing on directories, and allow users to read and respond to reviews on various platforms in one dashboard.

6. KWFinder

KWFinder is a keyword planning tool that lets you find head and long-tail keywords both by country and worldwide. When you type keywords on their search box, it displays tons of relevant keywords for that term with more accurate search volume and keyword difficulty data.

 

This tool is used by major brands such as Airbnb, Skyscanner, Adidas, and Alexa. Their major benefit is, you can also find location-specific keyword data which is an added benefit for local businesses.

7. Yoast

Yoast is a WordPress SEO plugin which eases your On-page SEO process with highly effective SEO and readability suggestions.

 

If you're running your website on WordPress, then install and activate this plugin to do automated On-page SEO for your web pages.

 

It's a smart SEO tool for bloggers and website owners who have little SEO knowledge but want to optimize their pages for search engines.

 

All you need to do is just enter the keyword that you want to rank for and then Yoast recommends on-page SEO suggestions like keyword density, keyword placements, content readability, etc.

8. Answer The Public

Power up your content marketing with this SEO tool that fetches and visualizes search questions in an easy-to-scan method.

 

For example, if you type any topic on their search box, it displays all search questions related to that topic which your target customers use to search on search engines like Google.

 

Then, you can use this data to write high converting content, blog posts, product descriptions, and sales copy.

 

As a leading SEO agency, We help your business to rank on top of Google for the competitive keywords and drive tons of visitors to your website that converts into sales and leads. Check out our SEO services here.

 

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